You think of Burberry you think of the trench. But these days the brand is becoming recognized as the leader in digital innovation and display in fashion and retail. No, we are not talking about merely livestreaming their runways - which they were one of the first to do, but you - the average person (if you could afford it) could buy their product live.

Now, at their show in China they were the one and only fashion line to integrate 3D holograms and only 6 real models into their display. The results are amazing.

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